Internet Branding

Internet Branding: The 2006 Corporate Challenge
"Cheap" is losing its power as now "free" is in.
This is a very good article by Naseem Javed. I couldn’t agree more that corporations need some quick and serious cold water dips and come to the new online party. It certainly is time for a reality check. The article covers a recent study in which some 10,000 websites of the top businesses around the world were analyzed, stating “the results were alarming.” I think part of the problem is that many companies still do not utilize public relations basics to online branding. Instead they apply advertising models.

Full article link:
http://www.americanchronicle.com/articles/viewArticle.asp?articleID=4772


Dynamic Logic's Nick Nyhan on Internet Branding
Article link (interview) -
http://www.avantmarketer.com/index/live/interview/dynamic_logics_nick_nyhan_on_internet_branding_page_ii


Want Branding With That?By Paul Bruemmer - September 16, 2005
http://www.searchengineguide.com/bruemmer/005628.html

Posted on behalf of AJ