Why do some Websites sell better than others?

Simple works

Web site designers can work wonders with graphics and colours and create some very professional looking websites. It is also important that they have some marketing knowledge too so that they include all key elements appear or not appear in some cases.

Features in successful web site design include:

- Background does not interrupt the text so that it is easy for the viewer to read
- Text is big enough to read, but not too big
- Navigation buttons and bars are easy to understand and use
- Pages download quickly
- First page and home page fit into 640 x 460 pixel space
- Light backgrounds with contrasting black or a dark colour font that is easy on the eye.

Stay clear from:

- Large graphics that take a long time to load
- Meaningless graphics
- Blinking text and animations that distract the user.
- Flashing Advertising banners
- Striking bold colours - a colour in one browser may look different/can be hard to read in another.

Below are some links to some well designed websites and also some contrasting poor websites and search engines:

Clear well designed websites:

http://www.google.co.uk/
http://www.habitat.net/

Poorly designed websites:

http://www.angelfire.com/super/badwebs/main.htm
http://jimjacobson.com/

Interesting and uniquely designed websites:

http://www.dzinenmotion.com/

http://www.7designers.com/index.cfm

http://www.amivitale.com/main.html

http://www.coca-cola.com/thank_you.htm?lang=en_GB

http://www.freddyfusion.com/thanks.html

http://www.thechemicalbrothers.com/

http://www.nunomartins.com/

http://www.afrobics.co.uk/