Wednesday, February 14, 2007

Strategic Moves

Car dealers upgrading their websites to improve interactions with shoppers, demonstrates how companies can enhance their website to improve customer service and sales:


John Lewis strategic acquisition of buy.com is a example of more companies moving toward Multichannel retailing to increase profitability, many people believe that “the future is multichannel retailing" and that pure play companies will find it hard to remain profitable compete in coming years an. especially those who are in markets like computer games, music, books and video’s:
http://news.bbc.co.uk/1/hi/business/1155860.stm


Article on the strategic options of multi-channel retailing and it implications:
http://www.internetretailer.com/article.asp?id=21304


Dixon’s move to online only, this may have been a wrong move however they do have an existing customer base and a strong brand but the competition online world will be a lot more intense:
http://lee-stone.co.uk/blog/?p=19


This is an interesting strategic partnership move between Toysrus.com and Flooz.com, which would help improve secure payment methods to toy r us customers:
http://retailindustry.about.com/library/bl/bl_toysrus0627.htm


BT buys online retailer Dabs.com to help increase its online sales and enhance its presence. Again another company deciding to go multichannel, this seems to be a high strategic option for those who want to seek future growth and profits:
http://news.bbc.co.uk/1/hi/business/4956100.stm


Article on online retailers improving customer service with better interactive tools and faster response times:
http://www.internetretailer.com/article.asp?id=21292


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