Tuesday, March 13, 2007

Top 10 Types of Online Brand Abuse Identified

Cyveillance ranked these abuses based on their frequency and prevalence on the Internet:


1. Unauthorized use of logos and images.
2. Use of hidden and visible text.
3. Unauthorized use of a company's name or product in metatags.
4. Software, music and video piracy.
5. Unauthorized distribution or sale of consumer goods.
6. Framing.
7. Use of a company's name on a competitor's site.
8. Use of logos or images in a pornographic context.
9. Domain name abuse and parody sites.
10. Gripe sites and negative newsgroup postings.

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