Why Have Customers Become Soooo Important?

4 reasons why customers are not your average customers - customers are becoming the dictators!!!

1. Production Increasing Rapidly - customers have much more information at their fingertips and many more options for the products and service they buy

2. Price Comparison Sites - Don't put up with inflated prices, find the price you want to spend

3. Good and services qualities are higher due to technology improvements therefore lack of productdifferentiation, and harder for companies to differentiate their products.

4. Faster pace of life - out of the "norm" or "cocoon", customers are now unwhiling to accept rubbish services, thereforecustomers can always switch whenever they like.