A Sample of Companies Advertising on the Internet

Company Website Design

Who is the website aimed at?

Company websites should be consumer orientated and therefore be appropriately designed for the companies target market. For example Playstation games and accessories would be marketed to a customer base who want to see many bold screen shots/animations describing the games for sale. On the other hand someone wishing to use a search engine to look for a product would not particularly want unrelated pop up adverts etc on their screen, therefore a search engine such as google would be appropriate.

The following are some consumer orientated websites:

Sunseeker is a luxury product targeted at the wealthy, therefore the design of the website should take this into consideration. As yachts are very expensive, Sunseeker are providing an interactive website with many photos and details on the yachts for sale. The contact page is clear and easy to navigate which is essential in order to provide a good first customer service experience.

Marks and Spencer website also continues the same simple advertising in their website as they do in store. It provides a useful site to view products before going to buy in store and also an on-line ordering service for customers for example who do not have time to go into the store. Clothes, unlike books,cds etc are more likely to be returned therefore stores such as M&S allow you to return products to their stores even if they were bought on-line.

The Internet based website Primelocation is also a very well designed, clear website. It has no advertising unrelated to property and has links to all of the top estate agents in the UK and also includes International property. The website is also personalised allowing you to log in and keep record of past visits. It can also be customised by the user to request relevant e-mail alerts, also it is benefitial to those who do not want to register as they too can view the properties.

This website has a very colorful interface and has many activities making it interactive and user friendly. It is designed to be very easy to navigate through the site as it is aimed at the younger generation. The main page is sectioned into different services that Disney offer, each of the sections are accompanied with a cartoon image making it more visually easier to navigate. One of the services Disney offer is ‘Disney Mobile’. This is Disney’s marketing ploy as it will appeal to the children who are navigating through their site and will make the child want a special Disney mobile. Although it is mainly aimed at the younger generation it has a parental property to it. This property is a Disney credit card.

Best Websites 2006