Academic Journals

1. The Effect of Banner Advertising on Internet Purchasing

This article focuses on whether banner advertising affects purchasing patterns on the Internet.

http://web.ebscohost.com/ehost/pdf?vid=2&hid=108&sid=27bbb895-14e5-4dcb-9ca3-4bd36f7156d5%40sessionmgr109

2. Affiliate marketing and its impact on e-commerce
This article seeks to explore the inner workings of affiliate marketing.

http://proquest.umi.com/pqdweb?did=867907481&sid=4&Fmt=3&clientId=18060&RQT=309&VName=PQD%20
3. Why do people avoid advertising on the Internet?

This study was designed to provide insights into why people avoid advertising on the Internet.
http://web.ebscohost.com/ehost/pdf?vid=2&hid=107&sid=3aa3435d-fa72-4445-b89f-44104157d1a9%40sessionmgr107

4. Television and web advertising synergies

Synergy is a concept that many communication professionals believe in, but demonstrating synergy effects in the laboratory or field settings to identify how synergy operates has proved elusive.

http://web.ebscohost.com/ehost/detail?vid=1&hid=107&sid=55ab3552-d220-4ebd-b263-14f63471307c%40sessionmgr109

5. Determinants of internet advertising effectiveness: an empirical study

This paper considers the structure of advertising effectiveness on the internet. It investigates empirically the importance of creative and media factors for banner effectiveness.
http://web.ebscohost.com/ehost/pdf?vid=2&hid=103&sid=f37aa76b-aac1-4124-bbd7-ba60d0977fdb%40sessionmgr109
6. Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer

How do advertising practices need to adapt and change in order to effectively engage new media consumers?
http://web.ebscohost.com/ehost/detail?vid=1&hid=103&sid=78fa8bab-2870-416b-bdb2-9f90942f0f01%40sessionmgr107

7. Interactivity and Persuasion: Influencing Attitudes with Information and Involvement

The recent arrival of interactive messaging/marketing units (IMUs) begs the question: Does interacting with an advertisement enhance its persuasive appeal?
http://web.ebscohost.com/ehost/detail?vid=1&hid=103&sid=dd2c95eb-8c06-47f7-b551-3a3287fef654%40sessionmgr104