Insightful links

Online branding
Web 2.0
http://falkow.blogsite.com/public/blog/118587

Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users.


Online Branding for eSuccess
http://www.goecart.com/online-branding.asp

Online or offline, branding plays an integral part behind its success. As in real life scenarios, your brand is your identity on the web and differentiates you from your competitors.

Online branding strategies
http://www.elliance.com/Solutions/brand-reach.asp


Internet marketing – learn about online branding and the concepts involved.
http://cob.isu.edu/mktg480/Slides/2004/Chap012.ppt


Branding definitely goes beyond the click
http://www.webpronews.com/insiderreports/2007/03/07/know-thy-market-beyond-the-click-through


Brand competition is furious!
http://washington.bizjournals.com/washington/stories/2007/02/19/smallb3.html