Marketing Features of eCRM
To use an effective eCRM for marketing scope, a suitable application is required to support Service and Sales modules and the following features:
Automated marketing process - it offers an adaptive rules engine covering different aspect of marketing such as: targets, opportunities, and orders, which can be used to streamline the creation, management, execution, and tracking of marketing processes in an organization.
Campaign management – its functionality allows automation of the flow of campaigns. Also it defines and plans the use of workflow, customer profiling and segmentation, personalization of content. Also offers facilities such as scheduling of events and mailing lists, response management, and analysis tools.
Graphic Workflow – this application captures the logic of the campaign and enables the user to define, schedule, run, and manage campaigns. Also it allows businesses to conduct a variety of campaigns such as loyalty programs, seasonal offers, sweepstakes, cross-sell, up-sell, product launches, partner and channel schemes, trade show registration, newsletters, and so forth.
Customer Profiling, Segmenting, and Targeting – A customers can be profiled, segmented, and targeted in base of its demographic and psychographic information available on the database. This information should allow the creation of static or dynamic mailing lists that are used in a complex and advanced query builder. While static lists are suited for targeting niche segments, dynamic lists are used to target segments that need frequent updating.
Scheduling Events and Mailing Lists - scheduling events using the wait function based on date and time elapsed is another valuable feature to look for in eCRM technology. It can also be used to schedule mailing lists to participate in campaigns at pre-determined intervals.
Source: http://www.crm2day.com/library/EpFkEyuEZuUJuzDoud.php
Automated marketing process - it offers an adaptive rules engine covering different aspect of marketing such as: targets, opportunities, and orders, which can be used to streamline the creation, management, execution, and tracking of marketing processes in an organization.
Campaign management – its functionality allows automation of the flow of campaigns. Also it defines and plans the use of workflow, customer profiling and segmentation, personalization of content. Also offers facilities such as scheduling of events and mailing lists, response management, and analysis tools.
Graphic Workflow – this application captures the logic of the campaign and enables the user to define, schedule, run, and manage campaigns. Also it allows businesses to conduct a variety of campaigns such as loyalty programs, seasonal offers, sweepstakes, cross-sell, up-sell, product launches, partner and channel schemes, trade show registration, newsletters, and so forth.
Customer Profiling, Segmenting, and Targeting – A customers can be profiled, segmented, and targeted in base of its demographic and psychographic information available on the database. This information should allow the creation of static or dynamic mailing lists that are used in a complex and advanced query builder. While static lists are suited for targeting niche segments, dynamic lists are used to target segments that need frequent updating.
Scheduling Events and Mailing Lists - scheduling events using the wait function based on date and time elapsed is another valuable feature to look for in eCRM technology. It can also be used to schedule mailing lists to participate in campaigns at pre-determined intervals.
Source: http://www.crm2day.com/library/EpFkEyuEZuUJuzDoud.php
posted by Imran Satar at 10:46 PM
0 Comments:
Post a Comment
<< Home