Success Stories Of Implementing eCRM

The benefits of using eCRM are exemplified when the big phone giant Nokia hired an eCRM solution company called Salesforce to implement a eCRM system. SalesForce created a universal reporting system for Nokia’s Americas, APAC and EMEA divisions. As a result Nokia discovered that the eCRM system provided more consistency across different regions and functions. Improve collaboration and productivity between its sales departments. There was also better communication and reporting across global team and the eCRM enabled Nokia to better understand customer buying behaviour.

Source: http://www.salesforce.com/products/democenter-landing.jsp?d=70130000000CowK