Wednesday, March 28, 2007

Website Trust Academic Journals

Here are some academic journals on Website Trust:

Consumer Trust in an Internet Store: A Cross-Cultural Validation
Authors: Sirkka L. Javenpaa, Noam Tractinsky, Lauri Saarinen and Michael Vitale
Context: Trust has played an important part in stimulating customer purchases and that most of the speculation has been around US consumers from US sites. Customers from different countries have different views as to what makes a website trustworthy.
Source: http://jcmc.indiana.edu/vol5/issue2/jarvenpaa.html

Online peer and editorial recommendations, trust, and choice in virtual markets
Authors: Donnavieve Smith, Satya Menon, K. Sivakumar
Context: Customers that purchase items from the Internet take other things into consideration, and this paper examines that. Customers also take into consideration peer recommendations before editoral recommendations and website trust.
Source: http://www3.interscience.wiley.com/cgi-bin/abstract/110557813/ABSTRACT

Signaling the trustworthiness of small online retailers
Authors: Sijun Wang, Sharon E. Beatty, William Foxx
Context: Small online retailers have a major challenge against the big boys and that is consumer trust and proposes a new concept named "cue-based trust" on 5 different cues which are, seals of approval, return policy, awards from neutral sources, security disclosures, and privacy disclosures
Source: http://www3.interscience.wiley.com/cgi-bin/abstract/107583956/ABSTRACT

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