eLoyalty Academic Journals

Here are some academic journals on eLoyalty:

Methodology and Investigation of an eLoyalty Metric, Consumer Bookmarking Behavior
Authors: Jamie Murphy & Charles F. Hofacker
Context: This paper discusses an indicator of a website appeal as well as the relationship between a firms and its consumers, using bookmarking facilitation. Uses comparisons and data/results from hospitality websites and a geneaology site.
Source: http://jcmc.indiana.edu/vol10/issue1/murphy_hofacker.html

The effect of acquisition channels on customer loyalty and cross-buying
Authors: Peter C. Verhoef, Bas Donkers
Context: Acquisition channels are important characteristics of a B2C relationship customer loyalty. It examines this through a financial organisation and finds that retention rates are highest amongst website and less against other forms of mediums such as radio, TV and direct mailings.
Source: http://www3.interscience.wiley.com/cgi-bin/abstract/110433892/ABSTRACT